A framework its author ran on himself first.
A few years ago Jake “The Wizard” Tlapek sold the agency he'd spent seven years building. The Wizard Marketing was an SEO and web shop in Chicago, the kind of place where you write the strategy, the copy, and the backend on the same job because nobody else will.
Before the agency was big enough to sell, he spent a couple of years talking into a phone on TikTok about the things he kept watching small-business owners get wrong. He thought maybe a thousand people would care. About a hundred thousand did. That audience is what grew the agency to the point where someone wanted to buy it.
He practiced the eight dominoes on himself before he practiced them on a single client.
That's the credential worth defending: he built something with this framework, then sold the thing he built with it. No theorizing from a desk. The book is his attempt to crystallize what he learned into something that holds across any channel or industry.
“It's not a quality gap. It's a meaning gap.”
A book teaches it. A room makes you do it.
By the last page of the book you have all eight dominoes written down, for one brand, on paper. Messaging doesn't stay on paper, though. It lives on the website, in the ads, on the sales calls, in the proposals — every moment a business opens its mouth.
So everything else here exists to close the distance between knowing the framework and running it. The community is where you bring a stuck client to a live call twice a week. The courses go deep on the channels that carry the message. The platform is where the chain becomes an engine you can point at thirty brands at once.
Same eight dominoes throughout. They only differ in how much of the work you do alone.
Four things, one framework.
It all starts with Eight Dominoes — A Messaging Framework That Compounds Into Awesome Clients. Everything after it is a different amount of help running what's inside.
The book
The whole framework, chapter by chapter, with a workbook at the end of each one. The cheapest way to find out whether this thinking is for you.
The community
Where the work actually happens. Group consulting twice a week, a room full of operators running the same system, and Jake on the other end of a message.
The courses
Six tracks covering the framework and the four disciplines that deploy it, plus the local playbook. Included with membership.
The platformComing soon
Software that builds a client's whole chain with you, then turns it into content for every channel and a daily plan that keeps it moving.
Run the system, don't just read it.
Two live calls a week, a room of operators working the same eight dominoes, and someone to tell you when your message isn't landing.
Free tier open to anyone · Membership $500/mo with a 7-day free trial