Free companion download

The Eight Dominoes workbook, in one printable document.

Every prompt from the book's chapter workbooks — all 82 of them — laid out to work through in order, with the book's guidance and a worked example on every page.

Fill it in on screen or print it and write on it. You don't need to have bought the book: the workbook stands on its own, and it's the same set of questions the platform walks you through.

The workbook, and the occasional thing worth reading. Unsubscribe whenever.

What's inside

Nine sections. One per domino, plus the deployment plan.

Each one opens with the book's framing for that domino and the Brightline Family Dental example, then gives you the space to answer for your own business.

  1. 12 prompts

    Core Attraction

    The emotional frequency your audience already responds to.

  2. 14 prompts

    Attention Catalyst

    The hook that earns the first three seconds.

  3. 9 prompts

    Value Proposition

    The promise that earns the next sixty seconds.

  4. 11 prompts

    Impact Chain

    From what your product does to what their life becomes.

  5. 7 prompts

    Your Mechanism

    The named system that makes you credible and unreplicable.

  6. 4 prompts

    Barrier Breakdown

    Clear the false beliefs between them and yes.

  7. 4 prompts

    Embracing Limitations

    Turn real limitations into proof of intentional design.

  8. 8 prompts

    New Opportunity

    A new option that replaces the old way entirely.

When it's filled in

A filled-in workbook is the price of admission to a good call.

Bring it to the community and put it in front of a room of operators running the same eight dominoes. That's the fastest way to find out which of your answers are lazy — and it's free to join and look around first.

The workbook is the companion to Eight Dominoes: A Messaging Framework That Compounds Into Awesome Clients